![]() But Sutton told me that the idea actually went back a couple of decades before his book, and seems to have originated with the comedian George Carlin. Turns out Sutton had written about vuja de a decade earlier, in a terrific little book of his called Weird Ideas That Work. He explained to the audience that it was important for innovators to be able to look at familiar situations and see them anew-because this fresh perspective could help them to become aware of opportunities and possibilities that no one else was noticing.Īfter the conference, I asked Tom about the origin of vuja de and he referred me to the renowned author and professor at Stanford University, Bob Sutton. One of the other speakers was Tom Kelley of the innovation firm IDEO, and Tom talked briefly about vuja de. The concept of vuja de has been bouncing around for a while, though I only became aware of it a while back when I was a guest speaker at a business conference in Rome. This is vuja de, and it could be a key to becoming a better questioner and a more creative, innovative thinker. We’ve all heard of déjà vu, the sensation you get when you’re in strange place or circumstance yet somehow feel as if you’ve “been there before.” But let’s reverse that: Suppose you’re in a situation that is very familiar-perhaps you’re driving to work or doing something else that you’ve done a hundred times before-and you suddenly feel as if you’re experiencing something completely new. Book Recommendations, In other news., LifeĬan a shift in perspective help us to become better questioners?.
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